As marketing budgets are squeezed, Braw Media tackle the problem head-on
A list of ideas to help recover your online business that won’t squeeze your budget further.
- Make sure your website is running efficiently. Test your site on GTMetrix or Google PageSpeed – optimize your site speed and responsiveness. If your website is sluggish or doesn’t display well on mobile, you are effectively turning custom away. It is claimed that over 50% of mobile site visits are abandoned if pages take longer than 3 seconds to load. If it takes longer than this it may be time to update or upgrade. WordPress itself is not slow, but the more plugins you add the slower it will get.
- Not everyone who is visiting your site is buying, but they may still be interested in your products or services. Consider how they can sign-up for newsletters (MailChimp) or follow your company on social media. Keeping some sort of conversation going is a great way to find your biggest fans. MailChimp offers a great widget that is easy to add to your WordPress site to allow visitors to sign-up. Their service is free until you reach 2,000 subscribers.
- SEO – if you’re using WordPress, Yoast SEO is your friend. The standard version of this free. Over 5 million sites actively use this plugin worldwide. It is a great first step to increasing non-paid traffic to your site. Yoast adds an SEO dialogue box to each post or page, where you can add keyword, snippets and page titles – to help search engines gain a better understanding of your site. One other handy feature is that you can add which images are used by Facebook or Twitter if the page is shared.
- Google Local – if you haven’t already check out Google My Business and add your business. This is a good place to add your opening times, website address, contacts and invite clients to post reviews. What’s more, it’s free!
- Social – let everyone know you’re still here! Algorithms have changed, evolving to prefer video content over other content formats. Consider how you can use video to sell your company, especially now it is much easier to create a video on your phone.
- Are your CTA’s clear and concise? Check how many steps you expect your visitors to take before they sign-up or buy. For example, the placement contact forms there is no reason a contact form can’t be placed immediately below a content block promoting a service or product, rather than expecting visitors to navigate to another page. This makes it easier for mobile users and helps keep the flow.
- Google Ads – at some point in time you may want to use advertising. If advertising worked immediately it would be too easy – it doesn’t. Setting up a campaign is a process of trial and error. However, it is possible to test Google Ads on a low budget. Make sure you set your daily budget and maximum cost per click – to help manage your budget. To maximise your budget and test if search advertising works for your company – get your free Google Ads £75 Voucher.
- Review content on your site. Does the current content need a refresh? It is well worth using Google Analytics to identify your most popular content (promote) and least popular (revise).
- Guest posts – can other people benefit from your experience? Blogs and local sites are always on the lookout for relevant content, especially if it is exclusive to them. In return, you can increase your company profile and get valuable inward links (See SEO #3) back to your company.
- Recommendations and testimonials – everybody likes 5 stars! Ask your best clients to review your business, send them a link to the review platform that suits your industry. Trust Pilot, Google Local, Yelp…